Amazon sellers within the U.S. will quickly be required to supply their enterprise contact info together with names and addresses. At the moment, the e-Commerce big knowledgeable U.S. sellers on Wednesday that it’ll quickly require them to reveal their enterprise title and tackle on their public profile.
Amazon has lengthy required sellers in Europe, Mexico and Japan to show their enterprise title and tackle publicly. The coverage may assist shoppers and types monitor down third-party sellers who they believe are promoting counterfeit or unsafe items.
“We’re making this variation to make sure there’s a constant baseline of vendor info to assist prospects make knowledgeable purchasing selections,” the discover to sellers states.
Based in 2000, Amazon has greater than 2 million sellers globally and 461,000 lively sellers are based mostly within the U.S., based on e-commerce analysis agency Market Pulse.