Asus is unleashing a flood of new laptops with OLED displays for digital creators

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Asus ProArt Studio Book 16

After becoming a major player in the gaming laptop world and Chromebook market, Asus is now focusing on the so-called digital creative space – graphic designers, animators, game developers and the like. They need performance like gamers, but don’t necessarily want the neon-colored designs of gaming notebooks. In his Create the uncreated Asus recently launched a range of laptops to appeal to the new creative class in several of its product lines.

Two features that the new models have in common are still unusual OLED displays and the choice between the latest 11th Gen Intel Core processors or the AMD Ryzen 5000 series chips. (The ExpertBooks are Intel-only, though.) At the higher end of the new offerings, the ProArt family gets two new systems in the Studiobook 16 and Studiobook Pro 16, both of which include the Asus Dial, a hardware input device designed for a more efficient workflow can be customized in different apps. Both can be configured with a 16-inch 4K OLED with 400 nits of brightness, while the Intel version of the Pro 16 can be outfitted with a Xeon W-11955M CPU and the AMD version can be outfitted with the workstation’s Nvidia RTX A2000 graphics card class contains.

Asus similarly splits the VivoBook Pro series into Pro X and Pro lines, with the Pro X models available with higher-resolution screens and more powerful graphics cards. You also get a virtual version of the dialer, built into the touchpad rather than being a separate control. While the new VivoBook Pro 14 and 15 include 2880×1800 OLED displays and Nvidia GeForce GTX 1650 graphics, configurations with 4K OLED screens and GeForce RTX 3050 graphics are available for the Pro 14X and 16X laptops. At 4.3 pounds, the VivoBook Pro 16X is about a pound lighter than the new Studiobook Pro laptops.

The new Zenbook 14X and 14 Flip are just as light (3.1 pounds) as the 14-inch VivoBook Pro notebooks, despite having an OLED touchscreen. The Zenbook 14X features a 180-degree hinge design, while the Flip is a full 2-in-1; However, both come with a stylus to use the touchscreen capabilities. To keep their size and cost down, the Zenbooks rely on AMD and Intel’s respective integrated graphics instead of a separate GPU.

For creatives who need to keep it a little more corporate, Asus has the ExpertBook B5 and ExpertBook B5 Flip, the lightest of the announced new laptops at 2.65 pounds. That’s thanks in part to the 13.3-inch form factor, and like the Zenbooks, the new ExpertBooks forgo discrete GPUs for Intel’s integrated graphics. The screen resolution is only 1,920 x 1,080, but the ExpertBooks still contain OLED displays, although only the Flip edition comes with touchscreen capabilities. Business-grade security features include an integrated fingerprint reader and Trusted Platform Module (TPM) 2.0 chip, and Asus claims a 12-hour battery life for the ExpertBooks.

The starting prices we know for the new Asus laptops – which should be available by the end of the year – are as follows: Studiobook Pro 16 ($2,500), Studiobook 16 ($2,000), Vivobook Pro 16X ($1,400), Vivobook Pro 14X ($1,200 $), Vivobook Pro 15 ($920), Vivobook Pro 14 ($750) and ExpertBook B5 ($1,300).


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