Because it seems, a pointy drop in costs is an effective way to extend gross sales. SamMobile has the newest Technique Analytics numbers and reviews that US gross sales of the Galaxy S21 sequence tripled within the first month in comparison with final yr.
The Galaxy S20 sequence hit an MSRP of $ 1,000 for the bottom mannequin, $ 1,200 for the S20 Plus, and $ 1,400 for the S20 Extremely final yr. That yr, Samsung launched a $ 200 drop in costs throughout its product line, leading to a base of $ 800, a plus of $ 1,000, and an extremely of $ 1,200. As well as, Samsung was extra aggressive by way of value cuts as early as the primary month of gross sales.
We have seen comparable reviews of the S21 growing gross sales in South Korea as effectively. Gross sales of the Galaxy S21 in Korea have elevated 1.5 to 2 instances. This makes the S21 the preferred Samsung system for the reason that Galaxy S8 was launched in 2017. Samsung UK has additionally marketed sturdy gross sales.
Again within the US, in response to Technique Analytics, we nonetheless have a robust urge for food for super-expensive telephones. The $ 1,200 Galaxy S21 Extremely accounts for 40 % of Samsung gross sales.
These gross sales figures solely relate to the primary month, however they’re a great signal for the Samsung flagship. With these value cuts and the latest launch of the Galaxy A52, the corporate has began to put extra emphasis on worth.