Global tablet and Chromebook shipments decline in Q1 2022: IDC

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Tablet and Chromebook shipments reportedly saw an annual decline in the first quarter of 2022. This data comes from a report by the International Data Corporation (IDC). According to the report, overall shipments remain above pre-pandemic levels, but overall growth has slowed. This trend could indicate that the tablet and Chromebook markets are returning to normal after a pandemic-driven boom. People worldwide reportedly made aggressive purchases in 2020 and 2021, which may have led to a more conservative approach in 2022.

According to IDC reportTablet shipments reached 38.4 million units in the first quarter of 2022, down 3.9 percent year-on-year. Despite the downtrend, several smartphone vendors such as Realme, Oppo, Xiaomi and others have reportedly entered the tablet segment. The high demand for tablets in new markets is expected to be the main driver behind this move by smartphone vendors. Apple remains the global tablet leader with a 31.5 percent market share, despite a 4.6 percent decline. Samsung ranks second with year-on-year growth of 3.5 percent and holds 21.1 percent of the market share. Lenovo and Huawei round out the top five.

company 1Q22 unit deliveries 1Q22 market share 1Q21 unit deliveries 1Q21 market share year-on-year growth
Apple 12.1 31.5% 12.7 31.7% -4.6%
Samsung 8.1 21.1% 7.8 19.6% 3.5%
Amazon.com 3.7 9.6% 3.5 8.7% 6.3%
Lenovo 3.0 7.8% 4.1 10.1% -25.9%
Huawei 2.2 5.8% 2.7 6.8% -17.2%
Other 9.2 24.1% 9.2 23.0% 0.6%
In total 38.4 100.0% 39.9 100.0% -3.9%

The Chromebook market continues to collapse with a 61.9 percent year-on-year decline in the first quarter of 2022. Bucking the global trend, this market reportedly saw growth in the Asia Pacific regions (excluding Japan and China). This growth is said to be attributed to heavy investment in the education sector. However, the overall growth could be due to inventory build-up and low demand. This inventory build is expected to be cleared in the coming months, which could provide a boost to this segment of the market. The top three Chromebook vendors for Q1 2022 were Lenovo, Dell, and Acer with 23.2 percent, 22.9 percent, and 22 percent market share, respectively. HP and Samsung round out the top 5.

company 1Q22 deliveries 1Q22 market share 1Q21 deliveries 1Q21 market share year-on-year growth
Lenovo 1.2 23.2% 3.4 25.7% -65.6%
Dell Technologies 1.2 22.9% 1.5 11.1% -21.1%
Acer group 1.1 22.0% 1.9 14.1% -40.8%
HP Inc. 0.8 15.3% 4.4 32.8% -82.2%
Samsung 0.3 6.5% 1.3 9.4% -73.5%
Other 0.5 10.1% 0.9 7.0% -45.0%
In total 5.1 100.0% 13.3 100.0% -61.9%

This week on Orbital, the Gadgets 360 podcast, we’re discussing the iPhone 13, the new iPad and iPad mini, and the Apple Watch Series 7 – and what they mean for the Indian market. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.

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Continue reading: Tablet Deliveries, Chromebook Deliveries, IDC, Apple, Samsung, Realme, Oppo, Xiaomi, Lenovo, Dell, Acer

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