is testing a busier homepage with a collection of information playing cards

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Enlarge / Wow, there are maps on the backside of the Google residence web page!

Try this utterly wild Google homepage experiment noticed by 9to5Google: The search web page instantly has a bunch of playing cards on the backside. If this theme have been extensively adopted, it will be by far the largest theme change ever.

Within the experiment, has a row of six playing cards on the backside of the web page. There’s climate, trending searches, “what to see”, a inventory map, native occasions and COVID information. Clicking on a card both expands it or masses a search outcomes web page. There may be additionally a “Cover content material” change that turns off the maps. All of this appears similar to the app, which has a scrollable record of “Uncover” playing cards.

One of many causes Google search initially turned well-liked was that the search web page was easy and straightforward to make use of. Rivals on the time included search engines like google and yahoo like Yahoo and Alta Vista, which offered customers with an enormous wall of adverts and content material. Google’s rigor was a key differentiator within the early days, and it is fascinating to see how the corporate is toying with shifting a bit nearer to Yahoo’s days, even because it presents a extra fashionable model of the concept.

You must surprise how many individuals truly nonetheless use the search web page. Principally, when you’ve got Google’s browser, Chrome, you by no means see it. The Chrome New Tab web page seems related to, nevertheless it’s not the identical, and the proliferation of deal with bars that double as search bars makes a search homepage just about out of date. To this point, there is not any proof that Google plans to launch the design change as a everlasting function, however the firm appeared poised to make large adjustments to look as of late. Darkish mode (proven in screenshot) was launched simply 5 months in the past.

Promotional picture by NurPhoto/Getty Photos


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