Hike Sticker Chat App Shuts Down This Month, Says Kavin Bharti Mittal, CEO of “India Will Not Have Its Personal Messenger”

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Hike is shutting down its sticker chat app, confirmed founder and CEO Kavin Bharti Mittal. The corporate “Sunsetting” Hike Sticker Chat itself in January 2021. Mittal says that HikeMoji will nonetheless be obtainable on its different providers regardless of the shutdown of the app. The corporate beforehand said that the Hike Sticker Chat app has tens of millions of customers who spend roughly 35 minutes a day utilizing the app. Even so, the app wasn’t as profitable as the corporate had hoped, and Mittal lately introduced that the community results of worldwide apps are too robust for India to have its personal messenger.

Mittal tweeted The Hike Sticker Chat app will shut down in January 2021. The managing director states that each one consumer information will probably be obtainable for obtain within the app and that customers’ HikeMoji will proceed to be obtainable in two of its new apps – Vibe and Rush. Vibe by Hike is the brand new identify for HikeLand, and Rush is a model new byte-sized recreation that launched in model 1 that enables customers to play video games like Carom and Ludo.

The Hike Sticker Chat App was launched in April 2019 with over 30,000 stickers in 40 Indian languages. As of December, the app had over two million energetic customers per week, and Mittal confirmed plans to start out producing income by constructing a digital financial system round HikeMoji and HikeMoji stickers beginning in 2020.

As talked about earlier, HikeLand was too revised to be named by Hike Vibe now. Vibe will probably be an approval-only neighborhood so customers might want to apply to affix. In accordance with Mittal, over 100,000 folks have already utilized for Vibe. The corporate has launched one dedicated place additionally for registration. HikeLand, now generally known as Vibe, had over 300,000 calls final month, and the corporate plans to double that this yr.

Rush by Hike affords customers a spread of video games together with Carrom and Ludo. The corporate says it would introduce extra video games sooner or later. The Rush by Hike app is obtainable for iOS customers on the web site Appstoreand Android customers ought to see the app go reside on Google Play within the coming weeks.

This whole realignment of the Hike portfolio comes at a time when WhatsApp is embroiled in an issue over the brand new privateness coverage that customers should settle for or will not be capable of use WhatsApp after February eighth. WhatsApp states that the brand new coverage will stay unchanged for shopper chats and optimizations have solely been made for enterprise accounts. A number of customers migrate to different apps like Sign and Telegram in protest.

Whereas different platforms benefited so much from that second, Mittal did too Posted that India won’t have its personal messenger until India prohibits western firms.


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