iPhone 12 Professional, iPhone 12 Professional Max. Demand Exceeds Expectations; New iPad Air can be attracting consideration: Kuo

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Demand for the iPhone 12 Professional and iPhone 12 Professional Max has exceeded expectations, whereas the demand for the iPhone 12 and iPhone 12 Mini isn’t as excessive as anticipated, in keeping with an announcement from analyst Ming-Chi Kuo. Whereas many believed that the cheaper iPhones could be bestsellers for Apple, it reveals that extra patrons than anticipated would fairly spend additional on the premium possibility. Kuo additionally reportedly talked about in his notice that preliminary demand for the brand new MacBook Air and MacBook Professional primarily based on the Apple M1 chip was higher than anticipated. The newest MacBook machines launched earlier this month – as a part of the corporate’s transition from Intel processors.

Citing its most up-to-date survey for the fourth quarter of 2020, Kuo mentioned that total iPhone 12 shipments have been greater than forecast, in keeping with know-how weblog MyFixGuide report. Nonetheless, the analyst didn’t present any numbers that present the expansion of the packages.

Kuo reportedly said that the iPhone 12 collection shipments momentum will proceed into the primary half of 2021. That is additionally seen as an indication that alternative demand for the next-generation iPhone fashions may match demand for the iPhone 12 collection.

Apart from the iPhone 12 collection, Kuo reportedly talked about in his notice that demand for the brand new iPad Air was higher than anticipated. That progress is prone to proceed into the following yr as new iPad fashions are launched that supposedly embrace mini-LED shows and 5G assist. Apple is predicted to launch a brand new reasonably priced iPad mannequin within the second half of 2021.

Kuo reportedly highlighted within the announcement that demand for the Apple Watch Sequence 6 and Apple Watch SE has exceeded expectations. Likewise, the brand new MacBook fashions primarily based on the M1 chip ought to have higher demand than anticipated. Kuo additionally predicted that Apple would unveil its redesigned MacBook fashions with its in-house silicon subsequent yr.

On the a part of Apple’s audio choices, Kuo mentioned within the notice that AirPods shipments declined within the fourth quarter. He additionally forecast that AirPods shipments would stay unchanged or decline by 5 to 10 % within the first half of 2021. That is beneath the market forecast of 20 % progress over the earlier yr.

The report discovered that the AirPods provide chain was tight – primarily to present precedence to the brand new iPhone fashions. Nonetheless, Apple is claimed to have postponed the deliberate shipments for the brand new AirPods, also called AirPods 3, in the direction of the tip of the second quarter of 2021. This could result in some alternative demand for the brand new AirPods within the second half of subsequent yr.


The iPhone 12 Professional collection is superb, however why is it so costly in India? We mentioned this on Orbital, our weekly know-how podcast, which you’ll subscribe to by way of Apple Podcasts, Google Podcasts, or RSS, Download the episodeor simply hit the play button beneath.



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