According to data from a research firm, tablet shipments in India rose 28 percent year-on-year (YoY) in 2021, indicating a surge in popularity of the portable computing devices amid the ongoing coronavirus pandemic. Lenovo dominated the tablet market with the highest percentage of tablet shipments in India, while Samsung and Apple were second and third respectively. Meanwhile, companies like Realme, which recently entered the tablet segment, also managed to grab a small percentage of the market share.
according to a report According to Counterpoint Research, Lenovo dominated the tablet market in India in 2021 thanks to its broad distribution network and the company’s focus on the important lower-middle segment (Rs. 10,000-20,000), which accounts for more than half of the tablet market in India Country. Lenovo captured 42 percent of the market share in tablet shipments in 2021 thanks to its Tab M8 and Tab M10 models.
Meanwhile, Samsung and Apple ranked second and third, with 25 percent and 16 percent of the market, respectively. Lava had a 7 percent market share. While Counterpoint notes that more and more smartphone makers are entering the tablet segment, the market appears to be consolidated, with Lenovo, Samsung and Apple accounting for 83 percent (or four-fifths) of the overall market – due to the Samsung Galaxy A series, Lenovos M series and Apple’s iPad models.
Realme launched the Realme Pad – its first tablet in India – in September 2021. According to Counterpoint Research data, the company has already captured 4 percent of the tablet market share in India. Meanwhile, Xiaomi recently launched the Xiaomi Pad 5 in India, while other Chinese smartphone makers like Oppo and Vivo are also expected to compete in the tablet market, which could offer more choices at different price points.
The tablet market in India could reach around 5 million units in 2022 as domestic production increases. The report notes that most tablets in India are imported, but local production is expected to increase from its current 20 percent share. Meanwhile, government tenders for the purchase of tablets have also helped boost demand for these devices in the country, according to Counterpoint.