Microsoft is reportedly considering adding ads to free-to-play games

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Microsoft is reportedly considering adding ads to its free-to-play games.

That’s according to Business Insider, which reports that Xbox is trying to offer ad revenue to “developers who make free-to-play games.”

“One of the sources speculated that Microsoft is currently not interested in taking a cut in ad revenue because it wants to provide more money-making opportunities for developers making free-to-play games,” the publication reads transcribed from our sister site, VGC.

Two sources, aware of a possible backlash from gamers, have reportedly told BI that the company is said to be “acting cautiously” and “intending to create a ‘private marketplace’ where only select brands can insert ads into games in a way that does not interfere with the gaming experience”.

Whatever the plans, they could still be embryonic at this point, as “Insider hasn’t been able to learn if Xbox will also offer other types of in-game ad units, like avatar skins or video ads played in gaming lobbies.” Insider was also unable to determine whether Microsoft has already offered the Xbox deal to advertisers.”



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