Netflix might be free for 48 hours in India with the app code launched this December

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Netflix plans to host a 48-hour free trial in India in December to advertise its streaming service to a restricted variety of customers and doubtlessly entice extra subscribers. An early reference to the trial was discovered within the newest Netflix app for Android units. The app seems to have code pointing to the trial model, which could possibly be known as StreamFest. Throughout Netflix’s earnings launch for third quarter outcomes, COO Greg Peters introduced plans to host a free trial for the weekend that can start within the Indian market.

Netflix App Model Construct 11 35157 for Android comprises in-app textual content strings that originally pertain to the Netflix StreamFest Trial discovered by Mishaal Rahman of XDA Builders. The textual content strings say that the trial will run on December 4th as a promotional occasion.

As instructed in one of many textual content strings, Netflix doesn’t require customers to arrange their fee technique whereas signing up for the StreamFest trial. That is completely different from the earlier 30-day trial which requested customers to arrange fee by including their credit score or debit card particulars and selecting a plan to maneuver to with a view to submit the promotional interval.

Customers who join the trial will nonetheless must enter their e mail handle or cellphone quantity. Nonetheless, the information will solely be used to obtain a reminder message. “There is no such thing as a want to make use of the identical info when creating your account earlier than beginning free viewing,” learn one of many textual content strings.

Though Netflix StreamFest seems to be utterly free, it seems to have restricted entry because the protocol notes. One string within the Netflix app reads: “Netflix StreamFest is at full capability.” This means that the trial model is just not out there to all customers within the nation and could be one other trial in restricted teams by the corporate.

The event of Netflix StreamFest interfaces instantly after COO Greg Peters introduced the beginning of a weekend trial within the nation. “We imagine that giving everybody in a rustic free entry to Netflix for a weekend could possibly be an effective way to introduce a whole lot of new folks to the superb tales we now have,” Peters mentioned in the course of the name for winners on Tuesday.

In response to the most recent official information, Netflix already has a base of over 19.5 million subscribers worldwide. Nonetheless, it did not match the estimated subscriber development and added 22 Lakhs subscribers within the third quarter. The corporate additionally faces stiff competitors from Amazon Prime Video and Disney + Hotstar in markets like India.

Can Netflix power Bollywood to reinvent itself? We mentioned this on Orbital, our weekly expertise podcast, which you’ll be able to subscribe to by way of Apple Podcasts or RSS, obtain the episode, or simply hit the play button beneath.

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