Oppo leads ‘Made in India’ smartphone shipments in Q2 2022: counterpoint

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According to Counterpoint’s latest research, Indian-made smartphone shipments grew 16 percent year-on-year in the second quarter of 2022 to over 44 million units. Oppo led Made in India smartphone shipments with a 24 percent share. Oppo’s lead was closely followed by Samsung. Domestic brand Lava led the Made in India feature phone segment with a 21 percent share. The wearables segment was led by TWS with a 16 percent contribution, followed by neckbands and smartwatches.

According to a recent research by Counterpoint, the smartphone delivery is manufactured in India growth 16 percent YoY in Q2 2022 to reach over 44 million units. The reason given was that companies are pushing for higher output to meet Production Linked Incentive (PLI) program criteria.

Smartphone shipments “Made in India” increased by 7 percent year-on-year in the first quarter of 2022. “Made in India” smartphone shipments reached 48 million units in the first quarter of 2022.

Prachir Singh, Research Analyst at Counterpoint, said of India’s local manufacturing ecosystem, “Shipments of Made in India smartphones have increased year-on-year. During the quarter we saw increased investment in the Indian manufacturing ecosystem, with both new plants being built and existing ones expanding. Oppo recently announced the Vihaan initiative, under which the company plans to invest $60 million over the next five years to strengthen the local supply chain. Samsung has also expanded its production with smartphones in the premium segment, most notably the Galaxy S series. Going forward, the approaching holiday season will continue to drive Made in India deliveries due to the expected increase in local demand.”

As previously mentioned, Oppo leads Made in India smartphone shipments with a 24 percent share, followed by Samsung. Indian tech brand Lava led the Made in India feature phone segment with a 21 percent share. The wearables segment was led by TWS with a 16 percent contribution, followed by neckbands and smartwatches.

India is expected to witness a rapidly growing electronics manufacturing and innovation ecosystem.


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