The Reddit mobile app doesn’t often get major updates, but this week was an exception as the company adds a new “Discover Tab” and menus for managing subscriptions.
In a blog post announcing the feature, Reddit says that one in five users has joined at least one new community after using the Discover tab. Jason Costa, Director of Product for Content and Communities at Reddit, had this to say in the blog post:
We’re ushering in a new era of discovery on Reddit, with images and videos taking center stage. With the Discover tab, we’re making discovering relevant content and communities more intuitive. It’s a great new way for people to explore and connect with hundreds of thousands of communities around the world.
The Discover tab is now in the top app navigation, replacing the Communities and Subscriptions tab. Tapping it takes you to a scrollable grid list of Reddit content from a variety of subreddits you may not already be following.
According to Reddit, the Discover tab populates content based both on the subreddits you already follow and how much time you spend on them. So if you spend a lot of time in r/OLED, the tab is likely to show content from other home theater or display tech subreddits. On the other hand, if you’re subscribed to r/Xbox but don’t visit it often, you might occasionally see content from, say, a Halo subreddit, but not as much as from a topic you research frequently.
Reddit says it doesn’t use demographics like age, gender, or location to make decisions about what content you see on the Discover tab — it’s based solely on your past Reddit browsing and engagement.
You can also search by categories like “Technology” or “Sports”. And you can provide feedback on individual pieces of content with options like “Show me more of this content”, “Show me less of this content” or “Hide this content”, which will affect what is shown on the tab in the future.
There are also a number of other changes. For example, many of the features on the Communities and Subscriptions tab can now be found by swiping from the left. From there, you have the ability to access the features of the subreddits you moderate, sort and customize your communities, rate the list of Redditors you follow, and of course, go to the r/all entry point.
All of this, of course, in the official Reddit app for iOS and Android. There are several third-party Reddit clients, but Costa told The Verge that there are “no plans to provide an API at this time.” The Discover tab won’t be available on the web version of Reddit anytime soon either.
The new tab is rolling out to Reddit’s Android and iOS users right now, although not everyone will see the update at the same time.