Samsung’s QD OLED TV challenges premium OLEDs with a starting price of $2,200

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Enlarge / Samsung OLED (S95B) TV.


Samsung on Thursday unveiled new details for its much-anticipated QD OLED TV. The company’s first OLED TV in ten years costs $2,200 for the 54.6-inch model and $3,000 for the 64.5-inch model.

Samsung hadn’t released an OLED TV since 2012, but in January the company announced its re-entry into the market. Samsung is sidestepping LG Display’s hold on OLED panels by opting for a proprietary OLED technology called QD-OLED. QD-OLED applies quantum dots to OLED for greater color coverage that’s more consistent across brightness levels, more detailed highlights, and enhanced shadows.

The Samsung OLED (S95B) series, as it’s now called, costs more than many OLED TVs, putting it in line with LG’s high-end G-series (non-QD) OLED TVs. LG hasn’t announced pricing for its 2022 G2 TVs in the US, but in Europe the 55- and 65-inchers have been announced for €2,500 (about $2,758) and €3,600 (about $3,970), respectively. The LG G1 55-inch model debuted at $2,000, while the 65-inch model debuted at $2,800. LG’s flagship C series, meanwhile, costs $1,250 for 55 inches.

The Samsung OLED is 1.6 inches thick without the stand.
Enlarge / The Samsung OLED is 1.6 inches thick without the stand.


LED generally offers more brightness than OLED. QD-OLED claims no brightness advantage over standard OLED, and the S95B’s datasheet doesn’t include a brightness specification. However, the TVs have a “brightness booster function,” according to Samsung’s announcement. LG’s forthcoming G2 TVs will also feature a brightness booster, which works in tandem with a heatsink to help the TVs maintain peak brightness. The TVs’ LG OLED “Evo” panels should also be brighter than the average OLED, the company says.

Looking ahead, Samsung also has to compete with OLED EX, an upcoming OLED panel type from LG Display that claims 30 percent more brightness than standard OLED screens. We’re also still awaiting pricing for Sony’s incorporation of Samsung’s QD OLED panel into the 55- and 65-inch A95K series.

The Samsung OLED (S95B) supports HDR10+ and Hybrid Log Gamma.
Enlarge / The Samsung OLED (S95B) supports HDR10+ and Hybrid Log Gamma.


Samsung’s 4K OLED TV will be capped at 120Hz, in contrast to the sets with “Neo QLED” mini LED TVs in Samsung’s 2022 TV range, which hit 144Hz at 4K. However, unless you’re a serious PC gamer using a TV as a monitor, this probably isn’t a problem.

Samsung also said its upcoming QD OLED TVs “have perceptual color mapping to deliver brighter, more accurate highlights”.

Like Samsung’s 2022 Neo QLED 4K and 8K TVs, the S95B series uses Samsung’s Neural Quantum 4K processor for upscaling and the Tizen operating system. Other specs revealed this week include AMD FreeSync Premium to combat screen tearing when gaming and 60W audio with Dolby Atmos.

Samsung Neo QLED 4K QN95B.
Enlarge / Samsung Neo QLED 4K QN95B.


Samsung also announced pricing for its refreshed Neo QLED TVs, which start at $3,500 for 8K, with 4K pre-orders starting in May. There’s also the Frame TV, which starts at $1,000.

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