Smartphone deliveries in India fell 51 p.c year-on-year within the second quarter, Chinese language manufacturers lose share: counterpoint

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Based on Counterpoint Analysis, smartphone shipments in India declined 51 p.c 12 months over 12 months within the second quarter of 2020 to only over 1.eight million items, because of the blockage attributable to corona viruses. Xiaomi continued its management place within the quarter, though it was confronted with provide shortages because of the COVID 19 pandemic and rising sentiment in opposition to China. Nevertheless, Samsung is claimed to have recovered quickest from the pandemic, reaching 94 p.c of the nation’s pre-COVID ranges. The South Korean firm elevated from 16 p.c market share in March to 26 p.c.

Based on a report from Counterpoint Analysis, the smartphone market is starting to normalize after deliveries had been not recorded because of the nationwide blockage in April and a slight decline of 0.three p.c in comparison with the earlier 12 months was recorded in June. The corporate mentioned that pent-up demand and model stress had helped the market enhance its place, though this had resulted in a big drop in efficiency over the previous 12 months.

Xiaomi maintained its dominance on the Indian smartphone market within the second quarter with a market share of 29 p.c, after 28 p.c in the identical quarter of the earlier 12 months, after 30 p.c within the March quarter. Provide chain constraints because of the affect of COVID-19 and destructive client sentiment in the direction of China affected development. Nevertheless, Counterpoint Analysis claims that a few of its latest methods have labored and fashions such because the Redmi 8A Twin, the Redmi Word eight Professional and the Redmi Word eight proceed to draw shoppers.

After Xiaomi, Samsung managed to proceed its second place out there. The corporate’s market share reached 26 p.c in comparison with 25 p.c within the prior 12 months quarter and 16 p.c within the first quarter of this 12 months. The diversified provide chain helped Samsung to recuperate as shortly as potential among the many nation’s principal smartphone suppliers. The analysis firm additionally discovered that it was the primary model to succeed in almost full manufacturing capability in late June.

Vivo took third place within the smartphone market with a share of 17 p.c within the quarter to June. It’s mentioned to have reached 60 p.c earlier than COVID. Realme, which competes strongly in opposition to Xiaomi with its low-margin smartphones, was in a position to keep its fourth place with a share of 11 p.c. This is a rise of three p.c over the 9 p.c share within the second quarter of final 12 months, however has decreased in comparison with 14 p.c within the March quarter.

Oppo, which was as soon as Realme’s mother or father, struggled with provide shortages within the quarter, however was in a position to keep its fifth place with a 9 p.c stake.

Other than the highest 5 gamers, Counterpoint Analysis reported that OnePlus has regained its high place within the premium smartphone market by means of Rs. 30,000 value section. With the newly launched OnePlus Nord, it ought to proceed to develop. As well as, Apple stays a pacesetter within the extremely premium section, which incorporates telephones over Rs. 45,000 value.

The Chinese language contribution declined
Counterpoint Analysis analyst Shilpi Jain mentioned within the report that Chinese language manufacturers’ contribution to the Indian market decreased from 81 p.c within the second quarter to 72 p.c within the first quarter of this 12 months.

“This was primarily because of the mixture of stuttering choices for some main Chinese language manufacturers akin to Oppo, Vivo and Realme and the rising anti-China sentiment, which was exacerbated by authorities measures to ban greater than 50 Chinese language-based apps Delaying imports of products from China underneath particular management, ”she mentioned.

The lower within the share of Chinese language manufacturers is especially because of the border dispute between India and China.

“Nevertheless, native manufacturing, R&D actions, a pretty price-performance ratio and the robust anchoring of the channels by Chinese language manufacturers go away shoppers with only a few choices to select from. As well as, within the age of globalization, it’s troublesome to label a product by nation of origin as a result of elements are sourced from many alternative international locations, ”added Jain.

The marketplace for purposeful telephones is most affected by COVID-19
Counterpoint Analysis’s report talked about that the function telephone market in India contracted an enormous 68 p.c year-over-year decline within the second quarter as shoppers within the cost-sensitive section made much less discretionary purchases because of the COVID-19 affect. Itel continued its management within the function telephone market with a 24 p.c share, whereas Lava and Samsung completed second and third with 23 p.c and 22 p.c, respectively.

Counterpoint Analysis mentioned that the decline in deliveries of purposeful telephones within the nation ought to increase the marketplace for used and refurbished cellphones within the brief to medium time period.


Why are smartphone costs rising in India? We mentioned this in Orbital, our weekly expertise podcast, which you’ll be able to subscribe to by means of Apple podcasts, Google podcasts, or RSS, Download the episodeor simply press the play button beneath.



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