The Secrets of a Successful Social Media Strategy for Startups | tech news

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The current economic outlook is making it increasingly difficult for startups to raise new funds. As a result, most founders are now on a tight budget to keep their startups afloat during a recession.

One of the challenges most startups face is getting their products in front of the right customers. However, with little to no marketing budget to promote their products, a good social marketing strategy can help startups connect with the target audience, acquire new leads, collect feedback, and gain more visibility for their products and services.

The biggest secret is that it takes a lot of hard work, a lot of flexibility, and the ability to swim against the tide for the sake of your overall reputation as a channel. You have to work very hard because creating good content takes a lot of work. You have to be flexible because what becomes popular may not be what you planned. And you need to ignore some “common sense” advice if you want to keep your social media profile healthy for the long haul.

Below are some ideas on how to create a winning social media strategy for your startup.

Avoid the typical social media fluff

You are being asked by the social media platforms to create introductions, create idents, ask for likes, followers, comments and all that business. However, these features only work if your content is so eye-catching that people are willing to put up with it. All they do is attract the mindless subscriber type. And if your content isn’t good, it doesn’t matter how much you ask for subscribers and followers because people just won’t follow. It’s difficult to create quality content, but if it weren’t difficult, everyone would be doing it.

Conversions are all that matters

It’s amazing how many people, including full-time marketers, think that engagement equals success. Never judge your success by how many followers you got, how many likes you got, or if things went viral. None of this matters as it doesn’t equate to sales, payments or warm leads. You should only measure your success by how many conversions you’ve received. Getting a lot of attention on social media feels great after weeks of trying to get noticed, but if none of your traffic converts, then you’re wasting your time.

Start on a strong basis

First, no matter what social media platform you use, get out there and buy a few thousand followers or subscribers. Not too many, but just enough to endear yourself. This is your social proof. If you have a new social media profile and have very few followers/subscribers, people will keep scrolling and ignoring your content. After getting your social proof from purchased subscribers/followers, you need to buy some really popular accounts and incorporate them into your social media strategy. Buy other people’s accounts on Fame Swap and cross-promote their accounts to make your main accounts more popular.

Stick to your own business

Your social media campaigns need to translate into conversions, and that’s very difficult when you’re posting content about non-business related things. This is harder for some than others. For example, marketing an energy drink can be done with more types of social media content than marketing hardwood nails. Still, you need to keep things as close to your business as possible. If you produce a product or service, create your own reviews, comparison content, bug fixes, tutorials, and more. Why let other social media influencers “unwrap” your products for thousands of views when you could?

The secret to the success of single-use content

If you’re looking for short video successes like those seen on TikTok and YouTube Shorts, then you need content that’s instantly understandable without context. In a way, this is why references to popular movies are so popular and why short films of popular cartoons can trend so easily on these types of social media formats.

Don’t create content that says “watch to the end” and don’t start your short videos with the usual “this will change your mind forever” or “this will blow your mind”. Instead, you need to get to the point as quickly as possible, and you need content and even thumbnails that people understand and recognize out of context.


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